About The Baby Wiz LLC

How we recommend baby products

The Baby Wiz selects, reviews and compares baby products for you and provides you comparisons of the features that actually matter to people, cutting through the marketing bla bla.

The Baby Wiz started with the idea that there should be a better way to find the right baby products than googling the “top 10” and reading through dozens of reviews, or than going to a store and asking the staff that doesn’t know each product in depth well enough to be insightful.

We review not just the products we recommend, and refer to reputable sources like the American Academy of Pediatrics, National Highway Traffic Safety Administration, and the World Health Organization. Here’s how it works:

  • SHORTLIST

    We review the top brands and select the best baby products.

  • IDENTIFY

    We identify the features that actually matter, cutting through the marketing bla bla.

  • REVIEW

    We buy products, just like you, to assure objectivity in our assessments. We never accept freebies.

  • COMPARE

    We provide you simple comparison charts so you save time when picking the product that is BEST FIT FOR YOU.

How The Baby Wiz makes money

The Baby Wiz is a free service that is entirely reader-supported. We don’t display any ads, so you can focus on what you came here for – to find the best baby product for you!

We select and review products objectively and independently. We only make money when you click on our affiliate links, which helps support our work. Your support helps us review more products and stay ad-free.

As an Amazon Associate we earn a commission from qualifying purchases after you click on one of our Amazon links, at no additional cost to you.

Thank you for your support of our work!